Savvy B2B Marketing

If you're in the U.S, you're probably getting ready to enjoy the long weekend (and hopefully avoid the impact of Hurricane Earl on the east coast)! Wherever you are and whatever your plans, we can't think of a better way to kick off the weekend than to drink in these entertaining, insightful, and helpful posts. Enjoy the weekend! (And stay safe!)

Small business? This is How to Work the Social Web! - by @markwschaefer

Though not strictly B2B-focused, Mark Schaefer's interview with artist Chandra Michaels cuts to the core of why social works for some people and not for others. For small businesses, it can provide a powerful way to level the playing field and Chandra does it right.

The 10 Essential Ingredients to Successful Sales Pages - by @rockyourday via @copyblogger

You've heard them over and over, but you can always hear them again. Dave Navarro provides a thorough and clear overview of what you need to rock your sales pages. Pay attention.

6 Secrets to Better Marketing Messages for Startups - by @aprildunford

Why do so many startups have bizarre names and even stranger taglines? As far as I know, mystery isn't part of the secret sauce behind successful startups. In this post, April Dunford spells out how to get your messaging right. The first time.

Massive Twitter Chat List - by @swanwick via @treypennington

Curious about the "tweet chat?" Robert Swanwick established this list (on a google doc) back in March, but we just rediscovered it (thanks to Trey Pennington's post). Over 200 Twitter chats for your browsing pleasure.

Happy Employees = Good Business - by @thebrandbuilder

You may not think of HR as part of your marketing efforts, but you should. Olivier Blanchard writes a to-the-point post about the value of happy employees - a topic that's been on my mind lately (stay tuned for a Savvy post!).

What Should I Tweet About? - by @naomidunford

I'm a big fan of Naomi's work at IttyBiz and this post not only informed me, it made me smile. I won't spoil the fun, but click on over to find out how to make Twitter fun again.

Are B2B Marketers Missing the Point? by @ardath421

Wondering what to make of the latest MarketingSherpa chart highlighting the processes B2B marketers are using to manage prospects across their buying cycles? Ardath Albee offers insightful analysis.

B2B Marketing Key 2 (of 6) – “Entertain” by @customerthink

B2B content does not need to (yawn) be boring. Jeff Ogden rounds up four terrific examples sure to bring a smile to your face.