Another week draws to an end and the leaves are starting to fall here in New England. With the change of season right around the corner, it's a perfect time to hunker down with some good reads. We've gathered a few of our faves from this past week. Enjoy!
Why our thought leadership is broken by @ckochster
Chris Koch warns that B2B marketers who take the publishing analogy too literally are at risk of alienating -- or at least, not connecting with -- their audience.
Five Reasons to Make Social Media Part of Your SEO Strategy by @derekedmond via @MarketingProfs
Derek Edmond of KoMarketing Associates explains how social media involvement can boost your online visibility big time.
Trying to find your way in the scary, new world of B2B marketing? Download this inspiring eBook from Velocity Partners for words of wisdom and welcome guidance.
3 Strategies To Calm The Battle Over Sales Lead Contribution by @ckochster via @DGReport
Just about every B2B marketer has listened to the sales team complain about the quality and number of leads. Chris Koch (once again) offers practical advice. This time it's aimed at all those B2B marketers trying to address this nagging issue.
B2B Online Marketing Trifecta: Content, Social Media and SEO by @leeodden via @TopRank
Lee Odden explains why the winning combination of Content, Social Media and SEO can give B2B marketers a competitive edge.
Is it Time to Bury Your Website? - by @markwschaefer
Last week blogging was dead. This week it's the Web site. But, is it really? Mark W. Schaefer, just back from his sojourn in Europe, doesn't think so and this post explains why.
Test Your Marketing Intuition - Do Pop-Ups Work? - by @mktgexperiments
Pop-ups make me twitch, but according to this post by Austin McCraw, they still do their job ... and by quite a hefty margin when compared to non-pop-up solutions. Wow.
How Justin Bieber is Killing Your Blog - by @lisabarone
Is he getting under your skin, too? Lisa Barone of Outspoken Media provides tips on how to escape the echo chamber (aka Justin Bieber) before it sucks the life out of your blog.
Social Media Blueprint for Sales Reps - by@JosianeFeigon
Check out this nice infographic from Josiane Feigon that shows which channels/content types may work well for the various stages of the buying process.
Nice presentation from Christina (CK) Kerley on mobile marketing opportunities - and, check out the link to a good eBook.
How to Get Your Guest Pitch Noticed - by @pushingsocial
Have you thought about guest posting? Here's some very sound and practical advice from Stanford Smith.
4 Content Curation Ideas to Implement Now - by @juntajoe
If you want to get started with content curation, here are some good ideas from Joe Pulizzi.