Happy October! As the weather gets chilly by us, there's nothing better than drinking a hot cup o' joe. Enjoy some of our favorite posts from the week!
Should sales enablement be owned by sales rather than marketing? - by @Ckochster
Chris Koch raises an interesting possibility -- and sparks good debate -- about how sales enablement should be handled now that online conversation plays as big a role as content.
Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site - by @newtbarrett
Sage and practical advice every marketer should heed!
How Salesforce Uses Online Video for B2B Marketing - by @salesforce
This presentation from a recent Google B2B Think Conference provides insight into how Salesforce is using online video with great success.
10 Corporate Blogging Pitfalls To Avoid - by @b2bbloggers
If you are involved or thinking about starting a corporate blog, check out this sound advice by Jeremy Victor (good additions in the comments, too).
35 Ways to Market Your Blog - by @juntajoe
Great suggestions from Joe Pulizzi on how to market your blog.
22 Social Media Marketing Management Tools- by @leeodden via @toprank
Lee Odden provides a nice summary of some good tools to help you manage and scale your online marketing efforts on the social web.
9 Ways to Build a Twitter Community With Substance - by @ambercadabra
Hint - it's not about having massive amounts of followers. Great, real-world tips on how to make Twitter work for you in a meaningful way.
Online Testing and Optimization Solutions: Quick guide to Google Website Optimizer- by @mktgexperiments
Curious about Google Website Optimizer? Gina Townsend, just back from a trip to the Googleplex, provides a thorough rundown on pros and cons.
Social Media and the Big Conversation Fail - by @markwschaefer
This post doesn't have to do with B2B. It doesn't even have to do with business. It's about real relationships with real people in real life, and it's worth reading.