Another whirlwind week gone by, and here we are at Friday again.
In case you're not attending a local fair, going apple picking, or starting to shop for Halloween costumes, here's this week's batch of favorite posts for your perusal. Plenty of interesting tid bits to enjoy with a mug of mulled cider and maybe even one of those deliciously decadent cider donuts.
Have a great weekend. We'll see you on the other side!
Cross-Promoting B2B Content: Project Open Kimono Part 4 - by @dougkessler
Wondering if you should point readers/listeners/viewers to other content in your latest eBook, podcast, webinar, etc.? Doug Kessler of Velocity Partners shares real-world numbers that illustrate how it pays to do just that.
Chief Marketing Technologist: Finding the Right Person to Connect Powerful Tools with Effective Campaigns - by @marketingsherpa
This post from MarketingSherpa lays out a great argument for why marketing companies need someone who focuses on marketing technology.
Internet Marketing: Landing Page Optimization for Beginners - via @mktgexperiments
Nice list of questions to keep in mind about your vistor's website experience to improve conversions.
Are Content Strategists the Next Corporate Rock Stars? - by @markfidelman
Check out the presentation from Mark Fieldman that shows what content strategists can learn from the Rolling Stones.
As someone who is often inspired with marketing ideas when reading to my daughter, I couldn't help but appreciate the lessons Joe Pulizzi shares in one of his latest posts.
4 Insights from the World's Biggest Business Conference - by @rohitbhargava
As Rohit described them, "These ideas were at the intersection of living your life and being successful at business." Good stuff.