Savvy B2B Marketing

Michele

I LOVE eBooks. I see that my Savvy Sisters have identified some of my favorites below (B2B Blogging eBook - Basics, Best Practices...and Blunders, The eBook eBook, and B2B Email Marketing Best Practices), but here are some others that I turn to for inspiration:

The Content Marketing Workbook and The B2B Marketing Manifesto: Velocity is one of my favorite sources for eBooks. While both of these pieces require registration, the are great examples that combine great content and design.

The Content Makreting Playbook: Here are 42 ideas on content you can create. Useful, easy-to digest info with a lot of samples.

What Matters Now: Seth Godin developed this eBook featuring 70 "big thinkers" who each shared their idea of what to think about in 2010. A great example of a crowd-sourced eBook.

Jamie

• The B2B Blogging eBook - Basics, Best Practices...and Blunders, produced by MLT creative as a follow-up to a joint Webinar presented by Mark W. Schaefer of {grow}. I love the design of this eBook - it's highly readable, engaging, and informational. It's a great introduction to the ins and outs of corporate blogging.
• The Eloqua Social Media Playbook provides a fairly in-depth overview of various social platforms along with starter steps and tactical how-tos. The content is laid out in easy-to-digest chunks and accompanied by quirky graphics that lighten up the material and add some visual interest.

Stephanie

In addition to The eBook eBook, by Johnathan Kranz, examples of well executed eBooks include:

• Dow Jones Taxonomy Folksonomy Cookbook -- This eBook features a really fun design and offers a refreshing – and easy-to-understand – exploration of the topic of enterprise metadata. First launched in June 2008, the eBook was downloaded more than 1,600 times and pumped 50 solid business opportunities into the sales pipeline by 2009. 
• Email Best Practices -- While Proteus Marketing requires registration to download this eBook, you can check out a sample section before registering. The eBook features a clean design and lots of useful information.
• 7 Things Every CEO Should Know About Information Security -- What this eBook by Lumension lacks in visual interest it makes up for by sharing good information and embedding videos directly in the sidebar. When I interviewed Lumension's Director of Corporate Communications last July about the eBook, it had been downloaded more than 7,000 times.
• Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison -- I wrote this eBook for AG Salesworks based on interviews with Ardath Albee, David Meerman Scott, Jill Konrath, Joe Pulizzi, Brian Halligan, and Andrew Briney. Margery Stegman of Schenkel/Stegman Communications Design did an outstanding job coming up with a fun graphic theme and overall design. Since the time the eBook was released in mid-September, it's been downloaded more than 1,000 times.