Savvy B2B Marketing

While we love to digest words of wisdom from fellow bloggers throughout the year, something about the chill in the air makes it that much more enjoyable to curl up with good reads. 'Nuff said -- sit back, get cozy, and take in these treasures. And have a great weekend!

The Design of Buyer Experience by @TonyZambito
Buyer persona expert, Tony Zambito, describes the significant shift in mindset that B2B organizations must adopt to attract and retain customers over the long term.

Traits of the Perfect Success-Story Interviewee by @casey_hibbard
Casey Hibbard shows just what you should look for when choosing who to feature in your case studies.

New Research Finds IT Decision-Makers Lead in All Stages of Purchase Process by @DG_Report
Tech marketers take note -- DemandGen Report highlights interesting findings from a recently published report released by IDG Enterprise.

2 Mistakes that Cause Content Syndication to Fail by @HJSewell
Howard Sewell of Spear Marketing explains how B2B marketers can get full value from content syndication.

How To Become a Blog Whisperer - by @markwschaefer
If you're thinking about blogging, you should read Mark's list of what he's learned over the last year. His audience grew by 500% and he has one of the most active comments sections in town.

Why Your Social Media Marketing Campaigns Aren't Working - by @thebrandbuilder
I love reading Olivier Blanchard's posts because he cuts right to the chase, provides visual aids, and then explains the nitty gritty so you have a clue what to do next. This one's no exception.

You've Got Mail - Now Answer It - by @diannahuff
I have a list of companies - large and small - that I'd like to send this post to. With all the razzle-dazzle of social media, Email often gets overlooked or passed over as an old-school, unglamorous method of communication. Truth is, though, that most folks are more apt to email that tweet or comment on a blog. It's important not to leave the folks who send you Email hanging. You never know what opportunity you might be missing!

Weekend Coffee Links - Babies Edition - by @lisabarone
I love Lisa Barone's weekend edition link love. The first link in this week's was worth the click. I got a little dizzy, but also got inspired.

13 Content Marketing Commandments – by @juntajoe
Some inspiration from Joe Pulizzi for anyone using content marketing.

9 Indispensible B2B Social Media White Papers – by @ AdamHoldenBache via @smb2b
A useful list of white papers and eBooks social media, content and search.

25 of My Favorite Digital Teachers – by @elizabethsosnow
You may know some of these people and blogs, but take a look and I bet you’ll find some new people worth reading.