Savvy Week in Review - Nov 19

Savvy Week in Review - Nov 19
Savvy Sisters @savvy_b2b - Fri Nov 19, 2010 @ 01:30AM
Comments: 31

Savvy Week in ReviewTo all my fellow North Americans ... can you believe next week is Thanksgiving?!? Where did November go? How many days left until the holidays? OMG!

Despite the impending chaos of the season, we still made time to read our favorite blogs and the ones below are our faves for the week.

We hope you find them as enlightening and entertaining as we did. If you've got other picks, please feel free to leave them in the comments!

Thanks and have a GREAT weekend!

The Savvy Sister

The Changing Dimensions of Lead Flow by @stevewoods
Looking to create an effective plan to manage your revenue performance? Steve Woods of Eloqua spells out the prospect characteristics you need to pay attention to at each stage of the buying cycle.

Buyers Set the Pace for B2B eMarketing by @ardath421
Ardath Albee explains what today's B2B buyers expect from vendors when it comes to content and conversation.

Is it Time to Reframe the Sales and Marketing Alignment Debate? by @TonyZambitoTony Zambito offers an intriguing -- and timely -- idea on how to ease the seemingly never-ending tension between sales and marketing.

Repurpose Your Blog Posts Into Bite-Size Audio Tips - by @DeniseWakeman
Denise Wakeman of the BlogSquad delivers a bite-sized post about how to extend the life and reach of your blog posts by transforming them into quickie audio clips using a cool called cinch.

Pubcon 2010 Notes and Key Takeaways - by @ignitesma
Brian Chappell's nutshell version of the highlights at the Pubcon 2010 conference includes tidbits about Twitter, SEO, reputation management, and social media measurement.

How to Use eBooks to Grow Your Business - by @shellykramer
Solid list of reminders why eBooks will do you good and a handly list of sites on which to register your eBook for increased traffic.

Content Marketing Tips: The Brain Runs the Show - by @patsiblogsquad
The best content blends science and art and this post does the same by providing scientific support for why using "feelings" in marketing is such a strong strategy.

Why Flash Mobs Work for T-Mobile - by @pennolson
I admit that I'm sharing this one partly because I LOVE the flash mob videos; but the points made in this post about WHY they work so well are great & worth a read.

Social Business Takes a Human Touch, No Really - by @briansolis
This meaty post dives into some Big Ideas about the true revolution behind the integration of social technologies into business. Get a hot cup of coffee for this one.

Enlightenment = Less Content - by @eatmedia
This post from Ian Alexander is spot-on: we don't simply need more content but rather we need the right mix of content to gain trust, get traffic, provide information and inspire action.


Comments: 31


1. Tony Zambito  |  my website   |   Fri Nov 19, 2010 @ 04:22AM

Many thanks to the Savvy Sisters for the mention of the article on Reframing the Sales and Marketing Alignment Debate. It is time to ease the tension!


2. Elizabeth Williams  |  my website   |   Sun Nov 21, 2010 @ 08:06AM

Hey Sisters,
Love the blog but should remind you that not all of your fellow North Americans are celebrating Thanksgiving this week. In Canada (the cold bit at the top) we stuffed the turkey in early October. I'm fairly certain that Mexico (the warmer bit at the bottom) doesn't have a national thanksgiving holiday at all.

So a good lesson in here for all B2B marketers: local customs and calendars vary even in business. Here is my rant on the subject from March

To my American friends, have a happy and safe Thanksgiving. To my Canadian friends, get back to work, it's not your holiday.

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