Savvy Week in Review - December 17
Here in the northeast part of the US, we're feeling a bitter chill. I can't think of anything more inviting than curling up with some good reads by the fire. With that in mind, we've rounded up a few of our faves from the past week -- hope they spark some hot ideas!
From PDFs to Platforms – Matching Your B2B White Papers With The New Social Buyer by @b2lead
B2Lead has come up with a very interesting concept for socializing B2B white papers.
Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It by @GeehanGroup
This post will make you think twice about how much value you place in the results of customer satisfaction surveys.
B2B Marketing Predictions: Six Things That Won’t Happen In 2011 by @B2Bbloggers Here's a refreshing -- and thought-provoking -- departure from all the soothsaying happening left and right.
How to Choose the Right Content Type for Social Media Success by @tpisello
Tom Pisello offers practical suggestions for figuring out where to focus your marketing efforts.
SEO Success for Your Blog in 10 Easy Steps - by @ericpratum via @markwschaefer
Loved this list and the way Eric rated both difficulty and importance of each task on a scale of 1 to 10. Makes it super easy to prioritize. Nice!
Social Media Case Studies - by @ShellyKramer about @BobFine
The fact that Shelly Kramer describes good case study data as her "crack cocaine" is enough to make me want the book she's raving about in this post, The Big Book of Social Media Case Studies, Stories, and Perspectives. AND - while supplies last - she's got copies at a discount. Hmmm ... stocking stuffer?
Varying Story Structure - Good PR Needs More Than Vanilla - by @richbecker
As a writer's writer, I enjoyed this post about how to mix things up and get away from the classic "inverted pyramid" format that is a throwback to traditional journalism and doesn't always fit for blog posts or even press releases. Check this post out for 6 alternate structure ideas that should get your creative juices flowing.
25 Articles to Jumpstart Your B2B Marketing - by @fasthosts
We were so pleased that the team at Fasthosts included three Savvy B2B Marketing posts in their fabulous round-up of "jumpstart" resources. Their selection covers getting started, B2B writing, mobile/social, tips, and content. Lots of great ideas!
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