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Kate
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Go where your customer is. Of course, that changes over time, but if your customers aren't into the latest social media craze, don't bother spending a great deal of time and resources trying to figure out Twitter, FaceBook and the rest.
One of the most overlooked parts of a marketing plan is the "where" strategy. Where are your customers getting industry info? Where do they go for trusted advice? Where do they go when they are ready to make a decision? Make sure you get in front of them in those places, and forget the latest fad. |
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Heather
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I began my career as a customer service trainer for a small local HMO/PPO. I was always dumbfounded to hear our executives talk about "what our customers care about" or "why our customers buy us". I think very few companies are truly in touch with the day to day pains and successes of their customers in interacting with them. My advice to any Chief Executive (CEO, CMO, CIO, CFO) of any organization, go sit in the breakroom and eat lunch with the minimum wage staff that answers your customer service number and they will open you eyes to how your company is viewed by its customers. |
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Michele
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Understand your audience. I know that some of my Savvy Sisters are saying the same thing, but there is nothing important than this. Your audience and their needs should be the heart of everything you do:
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What your content covers: Be diligent about focusing on the questions your audeince has.
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What words you use: This is not only important for you content but also for SEO and digital optimization.
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Where you promote your content: Spend your time talking to your audience where they are looking.
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Wendy
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Form human connections. A sincere comment on the family, flowers sent for an auspicious occasion, bringing cookies to a meeting. Recognizing that people, real people are behind all the work being done will make you much more valuable than the other person who electronically does it all.
A little bit of appreciation and recognition will take you far.
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Stephanie
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Know Your Audience. Unless you understand your prospects' and customers' challenges, goals, and information needs and preferences, you're wasting your time creating content and campaigns. Invest in research that uncovers these details and develop buyer personas that will strategically guide you every step of the way. It's the first step in connecting with prospective buyers. |
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