Savvy B2B Marketing

Popsicles for everyone!  Hope you stay cool this hot summer weekend.

~The Savvy Sisters

Profiling: Hitting the Turbo Button - by @BlakeHinckley
Interesting ideas on how marketers can get around the fact that prospects often lie on registration forms.

Capture the data. Release the goodwill. - by @basebot

This post eloquently summarizes why B2B marketers shouldn't require registration as part of inbound marketing activities.

Creating the Content Factory - with @PaulDanay by @brittonmanasco

Describes what is needed for B2B marketers to consistently and regularly deliver relevant and compelling content.

The Decline of Advertising and the Rise of Content Spending - by @juntajoe

Outlines how B2B marketers can figure out their content strategy process and where to spend for maximum impact.

Bloggers miss the point of buyer personas

This post discusses the one question that every buyer persona should answer.

B2B Marketing Content Turn Offs - by @ardath421

Seven things to keep in mind when creating content - a great checklist to keep handy.

Interested in Social Media, Trust, @ChrisBrogan or @Julien(Smith)? Join a GreatConversation

There's a series of interesting discussions happening on the Trust Agents (Chris and Julien's new book) facebook page. If you are at all interested in the Social Web, this is a great place to interact with like-minded explorers. See you there! ^jw

Must Have Reads for Your Marketing RSS from @AmberCadabra

Amber Naslund of Radian6 has ditched her blog roll in favor of intermitent posts spotlighting some of her favorite blogs. I love the format and the juicy details about each of her picks. My RSS reader is about to get an injection of new blood!

The Fan Chasm

Seth Godin posts another chewy statement that makes you say, "Hmmmm." In this succinct piece, he asks you to consider the difference between a customer and a fan.

Companies, Ignore Social Media Early Adopters by @MackCollier

With all the chatter going around about the "death of blogging" (Thanks to @SteveRubel), I thought this post at The Viral Garden was an excellent insight for businesses considering blogging or any other social media activities.

7 Ideas for Using Video to Connect with Your B2B Customers - by @Diannahuff

Think video is just for flashy consumer brands? Think again and then check out this post from Dianna Huff for some inspiring ideas.