Savvy B2B Marketing

Ah that Mother Nature -- what a great sense of humor she has, dumping snow on us New Englanders, just as we were starting seeing signs of spring. Well, the show must go on, as they say. And with that, we present our roundup of posts that caught our attention this week. Be sure to check them out -- you just may find you lose yourself in them and forget about everything else going on around you.

Have a great weekend!

5 Questions to Help You Choose Your Target Market - by @ken_rosen via @markwschaefer
Are you targeting the right people? Are you sure?

109 Ways to Make Your Business Irresistible to the Media - by Patrick Garmoe via @copyblogger
Great list of do's (and don'ts) for PR success.

Online Advertising: The 3 Obstacles You Must Overcome to Create an Effective Banner Ad - by Jon Powell via @MktgExperiments
Banners? Yep - they still work. Here's how to not screw them up.

Should Your Messaging Use Your Competitor's Terminology? by @aprildunford
April Dunford weighs the pros and cons of riding on your competitor's coattails.

Quora for Content Marketing: Is it Worth Your Time? by @soloportfolio via @junta42
Confused about Quora? Clare McDermott boils this latest social site down to its essence and explains how to get your feet wet.

26 Ways to Screw Up Your Content by @ardath421
Digest this checklist and then post it prominently on your wall for reference! (And be sure to check out the additional suggestions in the extensive list of comments.)

How Do Your Buyers Consume Content? Ask These 20 Questions by @barbragago via @junta42
Want to better understand how to reach your prospects and customers? Get answers to these questions!

Email Optimization: Improve response with 5 insights from 10,000 tests - via @MarketingSherpa
If you are using email marketing, check out these suggestions on how to improve your results.