Savvy B2B Marketing

Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Mother Nature has been back pedaling into some Seattle-ish weather (gray and drizzly), but we're bracing ourselves for a sudden jump into the 80's. Crazy.

At least - no matter the weather - we have all kinds of great blog reading to keep us going. This week's batch of fresh picks is full of juicy B2B marketing goodness of all kinds. Check out the selections and feel free to add your own recommendations in the comments.

Have a great weekend!

Tailoring Twitter: The ROI of Curating Content on Twitter by @LizStrauss

This post outlines how curating content can be a great Twitter strategy, gives you some tips on how to do it, and wraps up with some great benefits.

How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42

One of the biggest roadblocks companies have when it comes to content marketing is trying to come up with all the content. This succinct and sensible post gives you some solid tips on how to milk an interview for all its worth and come away with a bunch of content for social media and other venues. Nice!

Success on the social web? It all boils down to this. by @markwschaefer

Come for the funny cartoon, stay for the Big Picture thinking. Thought-provoking post that includes references to Angry Birds and Peter Drucker. Good stuff.

How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia

Step-by-step on just what it says: how to track social media with Google Analytics.

In Our Information Age, Secrecy Is Sexy. How Can Brands Create An Aura Of Mystery? by Sean Brennan via @fastcodesign

Interesting take on using mystery in branding. Post includes several examples to make its point, including one from Amex.

5 Reports on B2B Social Media Marketing & New Media Trends by @leeodden

A great roundup of resources to help B2B marketers stay on top of the hottest marketing and networking trends.

7 Ways Content Marketing Can Reduce Costs by @heidicohen

Trying to convince your boss that content marketing is worth the investment? This should help you make the case.

My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum via @forrester

Daniel Klein of Forrester shares insights he gleaned from Intel's forward-thinking approach to marketing.

The 5 Best Free Tools For Making Slick Infographics by @FastCompany

Looking to convey a complex concept or share data visually? Make your own infographic!

The Job of a Lead Nurturing Email by @ardath421

You've got 10 seconds to catch your prospects' attention and urge them to action. Make sure your email passes this test.