Savvy B2B Marketing

It's Friday again. Time for a little recap of the week's best posts. Here are our picks. Have something you'd like to add? Include it in a comment below - we're always looking for more marketing genius to share.

Have a great weekend - see you on Monday.

The Savvy Sisters

Turning the B2B world inside-out. Or is it inside in? - by @basebot
Join the debate: is it better for buyers to find you, or should you be actively searching for buyers?

A/B Testing; What Result are you Testing Against? - by @stevewoods
How do B2B marketers meaure success? I like this framework that Steve Woods outlines that provides variables you can use.

Why You Should be Thinking Video in Your Email Marketing - by @juntajoe
Four must-haves when including video in your newsletter, and a link to a free ebook.

Is Sales Connecting the Dots with Buyers? - by @ardath421
Interesting stats on buyers' perceptions of sales - and ideas on how marketing can help fill in the gaps.

Give Your White Paper an 'F' - @Jonathan_Kantor

This post explains how to apply eye-tracking research to make your white papers more readable.

Twitterview 101: Should Twitter be used to conduct interviews? - by Valerie Simon
Interesting discussion on the pros and cons of using Twiter to conduct interviews. The strongest pro is that you get a community response to your questions (much like a survey).
The biggest drawback? The 140 character limit. Many interviewers have captured great information simply by letting the subject talk on.

On Social Media and Culture Shift - by @ambercadabra

In this excellent piece, Amber Naslund of Radian 6 lays it on the line for companies who want to become truly engaged in social media. It takes nothing less than a complete cultural attitude adjustment.

New Study Finds Correlation Between Social Media and Financial Success - by @rww

Sarah Perez provides a thorough overview of the controversial report from Wetpaint and the Altimeter Group. What do you think?


Forget Eating Your Own Dog Food - Just Try Buying It - by @rohitbhargava
Rohit of Ogilvy and Influential Marketing makes some excellent points in this succinct post about paying attention to what the buying experience is like for your customers.

IWhat About the Risk of Social Media - By @SEGuide
Great observations on the fear factor surrounding social media. Gee ... kind of takes me back a couple decades to the good old days when companies were so skeptical about the power of the internet. Hmmmm ....

Twitter Launches a Twitter 101 for Business - by @mashable
Mashable reports on the how-to-tweet guide that twitter just released. In addition to twitter basics, the guide includes 10 business cases studies.