Savvy Week in Review: August 26

Savvy Week in Review: August 26
Savvy Sisters - Fri Aug 26, 2011 @ 08:00AM
Comments: 141

If you're on the east coast of the US (as many of us Savvy Sisters are), you're likely battening down the hatches in preparation for Hurricane Irene's arrival. While you're inside sheltered from the storm, check out our favorite picks from the blogosphere. Stay safe! (And for those outside the storm belt, enjoy a pleasant weekend!)

Savvy Week in Review

The Savvy Sister

Deeper Shade of Viral: How 1 Brand Hero Delivered an Irresistable Experience by @LizStrauss

Sometimes it's not about your copy or your automation or your social media strategy. Sometimes it's about doing something amazing for a customer. This story from Liz Strauss is a perfect example of how to make an impression that lasts a lifetime.

Timing: The Secret Ingredient of Viral Blogging and Buiilding Authority by @TheSalesLion

Marcus Sheridan brings up an excellent and not often talked about aspect of viral content - timing. Check out his examples and you'll get a great feel for how to apply this special sauce to your own blogging.

95 Tips for Handling Business Criticsm Online & Offline by @carljsroth

Sometimes, despite your best efforts, things go wrong. What to do then? This crowd-sourced post from Carol Roth should give you plenty of ideas on how to turn a bad situation into an opportunity. 

The End of Marketing As We Know It by @markwschaefer

Another real stop-and-think post from the {grow} blog. This one asks what the heck is up with all this BIG brands launching and abandoning products. Have companies like Cisco, HP, and Google thrown marketing basics out the window?

The All Important White Paper Cover by @idgconnect

Tune into this 3-minute video to find out how to draw tech prospects in with your white paper cover.

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