Savvy B2B Marketing

Another Friday is upon us, and we hope it's been a good one for you. Here's some of our favorite blog posts from the week. Enjoy!

The Savvy Sisters

The Payoff for B2B Content Marketing is Movement by @ardath421
Spot-on post by Ardath Albee that will help you better visualize how prospects interact with your content and company.

Sales Leads vs Appointments? by @RobertLesser
Robert Lesser explains why both lead gen and sales appointments are effective for building sales pipelines -- and helps you figure out which to use depending on the scenario.

One Size Fits Nobody by @TechTarget via @MarketingProfs
Karen Landis of TechTarget explains why relevant message content is critical to moving prospects along in the buying cycle.

Fear and Loathing in Social Media - the 10 Riles of Corporate Denial and Blatant Overreaction - by @thebrandbuilder
In the wake of the recent social media bans, Olivier Blanchard has some fun serving up 10 "nonsensical guidelines" to help corporations embrace the "ignorance and fear." ^jw

Story Listening Through Social Media - by @juntajoe
This post provides an overview of Story Worldwide's new eBook about how brands can get successfully understand and engage in social media. Some great ideas around categorizing the people talking about your brand as well as straightforward examples of how to deal with different kinds of feedback. ^jw

Can You Outsource Authenticity? - by @markwschaefer
Do you ever think about hiring a ghost blogger, or taking on that kind of gig? Deep and 3-dimensional conversation in the comments section of this post that asks whether ghost blogging is kosher in social media circles. ^jw

Every Innovator is Winging It - by @scottgould
Thanks to Scott Gould for bringing this Erik Qualman's (@equalman) "Social Revolution" video - fascinating statistics set to a rockin' soundtrack that made me want to dance. ^jw

Don't Do These 12 Things When Writing Headlines - by @JonMorrow via @Copyblogger
Struggling with your title? Wondering if you should be catchy or straightforward? Check out this post from Jon Morrow at Copyblogger for a bit of inspiration.

Sales 2.0 - You Have to Walk the Walk - by @bridgegroupinc
Trish Bertuzzi walks through an example of a follow up gone wrong. What makes this story interesting is that it a follow up from a Sales 2.0 conference, where they preach how important customized follow up is. Great lessons to be learned.