Savvy B2B Marketing

For those of you in the norther hemisphere, welcome to fall. The equinox is behind us and we're officially moving into the colder half of the year. Around here, the Halloween decorations are already cropping up in the stores, pumpkins are arriving by the truckload, and the smell of apples is everywhere.

Meanwhile, the Savvy Sisters are all hustling along on various projects and staying up-to-date with what's happening in the world of marketing by reading our favorite blogs. Here are this week's picks for top reads.

Enjoy and go get yourself some apple pie!  

How HP Case Studies Cater to Readers and Skimmers by @casey_hibbard

Case studies can be very powerful pieces of your content marketing arsenal. In this post, Casey Hibbard of Stories That Sell gives a tour of a well-designed case study that meets the needs of readers and skimmers.

3 Steps to Save Your Consultancy Business by @jonbuscall

Does your homepage bounce rate make you cringe? Don't panic. Check this post from Jon Buscall of Jontus Media for some great tips on how to turn things around with the strategic use of an email newsletter.

Website Optimization: Landing Page Test Leads to 548% Increase in Conversion by @MktgExperiments

Another great post from the testing team at Marketing Experiments. In this one, they walk us through layout and content changes to a registration landing page to see which changes increased conversion rates by 548%. Nice!

Why Salespeople Hate Most White Paper Leads by @HJSewell

Howard J Sewell brings up a great (and  often overlooked) point about the importance of picking the right topics to land the right kinds of leads.

Social Media Longevity: Twitter or Facebook? by @ShellyKramer

Which platform gives your content the longest lifespan? The answer probably won't surprise you, but make sure to read the whole post for tips on which other platforms are tops for engaging your audience.

Three Reasons Social Media Marketing Favors Small Businesses by @markwschaefer

Let's hear it for the little guy! We've often heard that social media has leveled the playing fields so that brands of hugely disparate sizes wind up competing side-by-side. In this post, Mark Schaefer points out why smaller businesses may actually have an advantage and provides some tips on hot to leverage that advantage.

Twenty of the World's Most Clever Twitter Bios by @markwschaefer

And, let's round out the week with something to make you chuckle. Here's a list of twenty hysterical (and sometimes slightly unhinged) Twitter bios.