Savvy B2B Marketing

Looking for some inspiration to take you through the weekend? Look no further!

Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals? by @Marketri

Debra Andrews lays out the pros and cons of using popular social media tools.

The Eloqua Grande Guide to B2B Marketing Content [Free eBook] by @juntajoe

A gem of a guide to the world of content marketing, written by Eloqua’s VP of Content Marketing, Joe Chernov and Joe Pulizzi of the Content Marketing Institute, with contributions by Ann Handley and CC Chapman (authors of Content Rules).

Why SEO Is The Key To Successful Marketing by @BrennerMichael

Michael Brenner spells out what marketers need to understand to show up in the search results of buyers’ search engine activity.

5 Things a B2B Website Must Accomplish by @ardath421

Ardath Albee explains how marketers can make their websites perform to their potential.

5 Tactics for Improving Visibility of B2B Content Marketing Initiatives by @DerekEdmond

Derek Edmond shares his sage advice on how to help your content rise above the noise.

The Hackgate technique: Giftwrap that content! - via @velocitytweets

So what do you do with all of this content? Ryan Skinner has some geat suggestions on how to organize your content to help readers find what they need.

Is the B2B Corporate Blog Dead? - by @copywriter4u via @b2bbloggers

If you need ammunition to justify a B2B blog, check out this post from Joan Damico. Nice resources at the end as well. 

Eventually, Mr. Blogger, You Actually Have to Do Something by @TheSalesLion

I love this line from Marcus Sheridan's post: "Are you actually ‘doing something’, or are you just writing the same stuff you did last week, with a slightly different tune?" Great inspiration!