Savvy B2B Marketing

Zoom! We can't believe that another week has flown by. If you're like some of us, you've been soaked in rain the last couple of days, so it's been nice to be indoors . . . catching up on the blogosphere, of course!

Let us know if you have any other favorite picks this week. And happy Friday!

Double Your Page Views by Adding an Image? Seriously.  by @juntatjoe

Who knew that adding a little aesthetic charm to your blog posts could have such a huge impact on page views? Go figure. People like pretty.

Why Educating Your B2B Audience Isn't  Enough by @MLTCreative

Solid advice on why it takes more than mere facts to win customers. 

Hurry Up, Get More Done, And Die by @markmorford

On a slightly personal note, loved this post by the inimitable Mark Morford. Bitingly funny, but serious enough to give one pause.

Want to Pitch Bloggers? Have a Strategy First. by @diannahuff

Thank you, Dianna, for writing this. We've been getting some odd pitches lately here at Savvy B2B and we wish some of those people had read this post. 

Content Will Not Be King - by @wittlake

Eric Wittlake sparks a terrific discussion by putting forth his belief that content is now the norm, not a differentiator.

Are B2B Salespeople Thought Leaders? by @ardath421

Ardath Albee explains how marketers can help sales reps better connect and engage with prospects.

Managing Expectations in B2B Marketing by @dougkessler via @econsultancy

Doug Kessler of Velocity Partners argues that marketers can avoid alienating prospective customers by making it easy for them to find the content meant for them.

The power of conversation and engagement with Laura Desmond

If you've got 33 minutes to spare, this video interview (taped at the Conversational Marketing Summit) with the CEO of one of the world's largest marketing agencies is worth it. Laura covers the trends her agency is seeing when it comes to engaging prospects.