One of the best perks of working as a freelance marketers is that we get to see the landscape of vendor tools and hear reviews from all our clients. Even with all that inside scoop we have never conceived of what it would take to put together a definitive guide of Marketing Automation solutions. So when Savvy Sister Stephanie ran across and shared this Guide to Marketing Automation Solutions from DemandGen Report we knew it had to be this weeks toolkit.
While the report stops short of actually rating them "a la Consumer Reports style" it does give relevant and timely information such as vertical focus, number of clients, announced enhancements and growth projections. If you are a CMO who is putting together an RFP list I can't imagine a more helpful tool!