Savvy B2B Marketing

A few of us are still recovering from Halloween and others us us have been buried in snow and without power. It's been a busy week for the Savvy Sisters . . . but not too busy to catch up on the blogosphere. Here are our favorite picks from the week. What would you add?

How To Devise A Psychology Based SEO Strategy by @TrondLyngbo via @sengineland

Interesting, creative, yet completely logical way to make sure your web site attracts and connects with your ideal audience.

Tips & Tools for Better Listening for Content Marketing by @brodydorland via @Junta42

A terrific walk-through of tools you can use to help you develop a strategy and monitor the results of your content marketing.

The What Ifs? that Can Derail a Deal by @ardath421

Ardath Albee says many marketers are overlooking a critical stage in the buying cycle.

What is the Major Shift in B2B Buyer Behavior? by @LaurenOnDemand

Lauren Goldstein of Babcock & Jenkins summarizes an interesting presentation from the recent ITSMA marketing conference.

Get Uncomfortable: The Best Business and Life Choice You'll Ever Make by @TheSalesLion

Don't miss this inspirational post from Marcus Sheridan.

How You Can Repurpose Your Content for for Digital Marketing by @elizabethsosnow

Check out this handy checklist from Elizabeth Sosnow on how you can breathe new life into your old content.