Savvy B2B Marketing

Happy holiday weekend (for those of us in the states)!!

Though many of our fellow marketers are going to be - ahem - attending offsite meetings this afternoon, before you go, take a peek at what intrigued us this week.

And then, get the heck out of here and have yourself a great weekend!

Enjoy!

The Savvy Sisters

Keeping Your B2B Marketing Content and Campaigns Relevant by Leveraging Buyer Context - by @abneedles
Silverpop explains why you should - and how you can - use buyer-centric content to improve the results of lead-generation campaigns.

Your Competition Isn't About What You Sell - by @rohitbhargava
Are you really considering all of your competitors? Rohit Bhargava challenges you to think beyond the basics.


Key Indicators for Messaging Problems
If you're not sure if your messaging is working, take a look at this post by Tom Jacobs.

The ABCs of Highly Converting Webinars - by @funnelholic
Three keys of successful webinars - with examples.


Are We Too Worried With Finding the ROI of Social Media? - by @MackCollier
Interesting counterpoint to the many blog posts about nailing the ROI of social media. Includes a number of quotes from prominent brands like PepsiCo and Graco.

Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder
Olivier Blanchard reminds us about an eBook published earlier this year. Maybe you should take a look and see how the prophetic advice of these twelve marketing experts is faring.

Half of Social Media Users Connect With Brands - by @mashable
Quick byte summary of eMarketer report that shows 52% of social networking folks have connected with a brand through social channels.

The World's First "Authenticity Policy?" - by @markwschaefer
Mark W. Schaefer profiles Anne Giles Clelland President and CEO, Handshake Media, Inc., who drafted an official Authenticity Policy inspired by the ideas discussed in Mark's two widely-discussed posts about the gray areas of ghost blogging.

The Social Media Team Ebook - bu @Ambercadabra
Amber Naslund of Radian 6 shares her latest eBook about building your social media team - from why you may need a team, how to build one, what they should be doing, and which tools they can use.