Savvy B2B Marketing

Social media, Web 2.0, Content Marketing and the Demand Generation Funnel!  How many of these concepts were presented in your college marketing textbooks?  If you attended college a couple of decades ago like me all the buzzwords have changed.  How has the shift effected how how you think of things like Brand Consistency and Full Service Agencies.  Have these ideas also gone the way of the dot matrix printer?

Check out AdWeek's insightful infographic on Making the Brand.  Definitely some answers that challenge "the way we learned it".  The evolution of marketing just keeps adapting on!