Perhaps you're gearing up to celebrate President's Day. Or you're anticipating school vacation next week. Either way, it's hard to believe we're more than halfway through February! Just be sure to check out this roundup of this week's favorite posts before all your precious time slips away. And if you are celebrating a holiday next week, enjoy!

Think Like a Journalist to Create B2B Content that Connects and Converts by @Write4Results via @MLTCreative

Telling the story makes a difference - in journalism, in marketing, and in B2B.

10 Things You Still Need to Know About Social Media by @thebrandbuilder

I'm glad Olivier never stops harping on this stuff. 

Email Summit: Testing Timing and Format Elements in Follow-up Email by @MktgExperiments

You may be surprised at the results of this test.

How to Use the Power of Frameworks to Write Compelling Blog Posts by @pushingsocial

If you're going to spend time blogging, you may as well do it right & make it count.

Why Marketing Content Needs a Point of View by @ardath421

Ardath Albee offers a terrific checklist to help marketers make sure their content is hitting the mark.

Lead Scoring: How B2B Search Marketers Can Lead the Process by @DerekEdmond via @sewatch

Derek Edmond explains how B2B search marketers can contribute to the lead scoring process.

The Future of B2B Search: Start Preparing for Social SEO Now by Brad Neelan via @sengineland

Brad Neelan explains how "social signals" impact search engine results, and how B2B marketers can increase their "discoverability."