And - APRIL? Really? When did that happen? (And, how did we escape April Fool's Day intact?)
Well, the Easter Bunny may be hopping down the bunny trail, but all our marketing buddies have been busily hopping down the blogging trail - dishing up lots of fabulous posts to inspire and educate. Here are our favorite picks of the week.
Hope you enjoy them & that the Easter Bunny brings you some awesome eggs.
This overview of the importance of content marketing to the compex sales process includes insights from a new Mediative white paper and examples from SAP and Amex's Open.
Great overview of how to get started with content marketing ... the right way.
Not sure what to write about on your corporate blog? Afraid of putting me-too content out there? Check these tips to help keep your content fresh and unique.
You're not doing this to your customer. Are you? Tell me you're not.
Solid tips on how to make your content work harder.
If your blog isn't attracting an audience, you might want to check these three points to make sure you're not making an obvious mistake.
I found myself going to and bookmarking a lot of the posts referenced in this handy list from KISSmetrics.
If you are a blogger looking to streamline your process, check out this post from Stanford Smith.
Heidi Cohen shares some ideas on how to keep writer’s block at bay.
Do you have a press room on your website? If not, you should. Here are some tips to get started or improve what you have.
Find out what gets under the skin of CMOs so you can stay on your CMO's good side.
Eric Wittlake plays devil's advocate and sparks an interesting discussion -- check out the comments.