Savvy Week in Review - June 8th

Savvy Week in Review - June 8th
Savvy Sisters @savvy_b2b - Fri Jun 08, 2012 @ 06:31AM
Comments: 35

Savvy Week in ReviewWait! What? June? Really?

Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Throughout all the change, the faithful bloggers of the B2B blogosphere keep delivering great content for our curious and hungry marketer minds. 

Here are our favorite picks from the week. We hope you enjoy the selections.

Have a wonderful weekend and we'll see you on the other side!

The Savvy Sister

Strategies from Top to Bottom - Content Marketing for B2B Software Vendors by @juliebhunt via @b2b_marketplace

Julie Hunt explores why so many B2B software companies struggle with execution and achieving beneficial results from content marketing. 

How to Build and Operate a Content Marketing Machine by @tobymurdock via @SEOmoz

A highly visual post on how to sustain your content-marketing efforts and realize content excellence.

B2B Public Relations: 7 tactics to pull more leads into the funnel by @B2BLeadBlog

How to engage prospects using press releases.

7 Clever Ways Your Blog Can Disrupt Your Industry – by @pushingsocial

As bloggers, we’re always looking for content ideas. Stanford Smith shares some ways to get at the heart of what your readers want.

The Most Dangerous Opinion in Marketing: Yours –  by @wittlake

Eric Wittlake reminds us to remove our marketer’s hat when developing client programs. Check out the infographic as well as it’s good look into how marketers really differ from the rest of the population.

21 Types of Content We Crave – by @rampbusinesses via @junta42

Scott Aughtmon provides a quick list of the type of content people want. Does everything you produce fit into at least one of these categories?

Four Things Customers Want When Making a Purchase Decision by @SpinSucks

Doesn't matter what you're selling or who's buying - these four things play a big part in getting someone to click "buy."

Forget SEO: Here’s How to Write a Post That Goes Viral by @neilpatel

Strong headlines, killer content, and professional editors may beat SEO. Seems to have worked for the NYTImes and the Atlantic. 

Rethinking Email Marketing by @seanvwork via @KISSmetrics

Epic post about email marketing - what works, what doesn't, and what you might be doing wrong.




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