Savvy B2B Marketing

Is it really November?! It's hard to believe we're headed into the heart of winter (an especially chilling thought for those of us in New England). Ah well -- perhaps like us you can find escape in these thought-provoking posts from the blogosphere. Enjoy!

-- The Savvy Sisters

5 Ways Your Case Studies Can SCARE off Prospects by @casey_hibbard

A valuable checklist for all marketers to keep at hand.

Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy - by @abneedles

Adam Needles of Silverpop delivers a thorough overview of ‘personas’ and the key elements of effective ones.

Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media via @MarketingProfs

Looking for proof that social media is worth your time? Look no further. Featuring SAP, BusinessWeek, Equation Research, and Radian6 -- plus tips on developing social-media programs.

Customer-centricity: Do marketers really get it? - by @forrester via @btobmagazine

This comprehensive summary of a new Forrester Research study exposes the disconnect between what B2B marketers claim is their commitment to one-to-one relationships and what they actually do.

Create and Manage a Team-Authored Blog: 8 Steps to Reap SEO Gain - by @MarketingSherpa

A step-by-step guide to executing an effective blog strategy.

Want proof that the C-suite is into social media? Here it is. – by @Ckochster

Lots of great data from a survey of 355 buyers of complex IT solutions. Here’s just a sample: 55% of respondents use social media as part of the decision process and executives in large organizations use social media more than in smaller organizations.

35 Content Ideas for B2B eNewsletters and Blogs – by @galendy

Not sure what to write about? Galen DeYoung shares 35 ideas.

To gate or not to gate? Data from an ebook offer – by @dmscott

We love to consider if and when we should require registration for our offers. David Meerman Scott shares some data from a recent eBook offer from AIIM that makes a great case for releasing your content without registration.

Is Your Content Marketing the Conversation? - by @ardath421

Ardath Albee explains why B2B marketers need to empower prospects to spread the word for them.