Savvy Week in Review: February 5

Savvy Week in Review: February 5
Savvy Sisters @savvy_b2b - Fri Feb 05, 2010 @ 12:10AM
Comments: 14

Perhaps it's the short month kicking everyone into high gear. This week, the blogosphere was overflowing with intriguing ideas. We've handpicked a few of our faves. Enjoy!

~ The Savvy Sisters

How much do you “charge” for your content? by @ckochster

If you require registration in exchange for content, read this.

7 Rules for Perfect Press Releases by @aprildunford

Here's how to make headlines with your news.

10 Tips For Content Marketing Success by @TopRank

562 people thought this post was worth reading. We agree.

Social Media Usage in Content Marketing Jumps 500% in Two Years by @juntajoe

This quick post from Joe Pulizzi looks at which content products (eBooks, blogs, etc) are increasing, holding steady and decreasing in terms of distribution.

Prospect Intelligence is a Terrible Thing to Waste - by @ardath421

Ardath Albee provides some great insights into how to create forms with your prospect in mind.

B2B Social Media Case Study #1 - Building a Presence - by @basebot

John Bottom of Base One presents the first of three B2B social media case studies (pdf - no registration required). This installment in the series outlines how conference call company Powwownow successfully established a solid presence in social media resulting in increased Web traffic, blog readership, and registrations.

5 Questions with Linchpin Author Seth Godin - by @jackiehuba

Seth Godin answers Jackie Huba's questions about his new book, Linchpin, Are You Indispensable? What do you think of Godin's belief that the truly great marketers must be "artists?"

Minding the Gap - by @missrogue

I love Tara Hunt. The thoughts and insights on her blog often delve much deeper than other business bloggers, treading into territory that is more emotional than analytical. In this post, she discusses the widening gap between business and human values.

Case Study: How Marketingprofs Uses Twitter - by @mackcollier

Technically, this post isn't from last week, but we can't believe we missed it the first time around. Great interview with Ann Handley, Chief Content Officer at MarketingProfs (and Savvy B2B friend).

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