Savvy B2B Marketing

It's Friday again! (Hooray!)

Here's this week's serving of tasty tidbits to whet your brainy appetite. We've got some great content marketing tips and tools, a post that will rid you of your personal social media guilt, an 8-part series on SEO, and more.

Enjoy & then take the weekend off!

New Research Part II: Buyers Rank the Most Valuable Content and Offer Types - by @MarketingSherpa
Do you wonder what type of content buyers want to see in emails? This research from MarketingSherpa and IDG Connect show that buyers prefer different types of content than than what marketers are providing. Food for thought.

Cheat Sheet for Marketing Content Consistency - by @ardath421
Ardath Albee provides a cheat sheet to help you create a consistent storyline when creating content.

In a Ever-Changing Landscape, Prepare for Everything - by @SchwarzenbachB
A good reminder from Tippingpoint labs that you need a web strategy, not a platform-specific strategy (e.g. Twitter, Facebook, etc).

7 Ways to Maximize the Content Marketing Impact of your Newsletter - by @newtbarrett
If you send out an email newsletter, check out these tips from Newt Barrett.

You're Not Doing it Wrong - by @IttyBiz
Naomi Dunford's may be less-than-traditional, but the woman knows how to make a point. In this post she helps thousands of social media-stressed folks breathe a big sigh of relief.

SEO - Part 8 - Everything You Need to Know About Keywords - by @StoneyD
Stoney DeGeyter wraps up an 8-part series on everything from domain names, meta data, and site architecture. Based on a presentation he gave at a NY event hosted by L'Oreal, the series has lots of solid information.

Follow Up or Die - by @JDBlogToTwitter
Rob Tracek makes a strong case for using recurring content to keep in touch with your audience.

The Best Way To Connect Via Social Media That You're Not Using - by @MackCollier
Twitter chats. Have you thought of joining one? Starting one? Mack gives a quick overview of some of the key benefits. Tasty!