The status quo for internet marketing is constant change

The status quo for internet marketing is constant change
Kate Headen Waddell - Sat Mar 21, 2009 @ 04:42AM
Comments: 32

Remember AOL?

Ten years ago, internet marketing was relatively new territory, and most businesses approached it the same way they have approached terrestrial marketing for generations: build a storefront and start advertising. During these early days, the standard online presence was a brochure website, and the main method of attracting customers was through banner ads and listings with the major portals like Yahoo, Lycos, and AOL.

But by the beginning of the new millennium, savvy online consumers had begun to reject anything that seemed like advertising, while at the same time flocking to the internet as a source of information and a platform for socializing. Marketers started to realize that to attract customers they would have to offer something different.

Realizing the promise of the internet as a superior marketing tool

By using electronic tracking combined with direct customer feedback, businesses have been able to fine-tune their marketing efforts to reach customers with targeted offers based on their demonstrated preferences (think “If you liked X, you may like A, B, C, D and F too”). This shift to more targeted messaging resulted in more effective and relevant customer interactions, and was the beginning of realizing the promise of the internet as a granular marketing machine. It also served as the opening lines of a two-way conversation between customers and companies.

Welcome to the Web 2.0 community- time to jump right inCustomers rate your business

Today that two-party conversation has evolved into a dynamic community discussion. Instead of shouting out advertising slogans from ivory towers, smart marketers have begun listening and participating on the ground level. Banner ads have been replaced by Facebook, Twitter, and Digg. Merchant sites all feature areas for customers to rate products and services. The old portals have been replaced by Google, and mastering search engine otimization (SEO) and search engine marketing (SEM) in order to rank high on the search results is a key skill for internet marketers to master.

For businesses to remain competitive online, they will have to be ready to surf the rising Web 2.0 tide and transform their marketing strategies as the community conversation evolves.

If you’re feeling behind the times when it comes to Web 2.0, not to worry. There are plenty of professionals who specialize in various aspects of online marketing and can get you up to speed in no time. Need a blog? Hire a professional blogger to keep your corporate blog fresh and interesting. Web site not ranking high on the engines? There are hundreds of companies and individuals who can help you implement an SEO strategy to get you to the top of the list. The key is to jump in and get started. And there’s no time like the present.

About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, solution briefs and other B2B marketing tools. You can visit her website at

Comments: 32


1. Franklin   |   Sun Aug 17, 2014 @ 10:40PM

Really great Blog, Great Articles thanks for sharing , i am always using and for my online shopping

2. Ramya   |   Fri Aug 22, 2014 @ 09:50AM

Won wonderful blog, It s so great work, keep regular updates. i like it so much. My Blogs and

3. krishna   |   Mon Sep 01, 2014 @ 04:37AM

Thanks a lot for sharing the detailed list of Senate names of farm bill Conferees. Most of the members are new to me. This subject has interested me for quite some time. I have just started researching it on the Internet and found your post to be informative and

4. kathik   |   Fri Oct 03, 2014 @ 12:19AM

Pretty great post. I simply stumbled upon your weblog and wanted to say that I have really loved browsing your blog posts..

5. kerthi   |   Thu Nov 13, 2014 @ 08:48AM

one you mentioned here will be very useful to me! I will post Anine Bing a link to this page on my blog. I am sure my visitors will find that very useful

6. franklin   |   Wed Jun 24, 2015 @ 03:55AM

ive been examining this blog site for a while and also have a matter probably you'll be able to support its how can i include your feed to my rss reader as i need to observe you Thanks

7. ded   |   Sat Sep 05, 2015 @ 07:30PM
ive been examining this blog site for a while and also have a matter probably you'll be able to support its how can i include your feed to my rss reader as i need to observe you Thanks

8. zimzam   |   Sat Sep 19, 2015 @ 03:42AM
9. kelvinx   |   Sat Dec 26, 2015 @ 04:58AM

You can find the Best vapor deals here

Discount vapor code
Vape mods
Vape pen
Vape eliquid
dengan desain minimalis ataupun klasik asli mebel jepara dengan harga murah. kami menyediakan berbagai tipe atau model

10. klester   |   Mon May 16, 2016 @ 12:37AM
11. sterlin   |   Tue Oct 18, 2016 @ 08:15AM
13. klester   |   Sun Oct 23, 2016 @ 10:29PM

a while and also have a matter probably you'll be able to support its how can i include your feed to my rss reader as i need to observe

14. Axel Foley Jacket  |  my website   |   Wed Nov 30, 2016 @ 06:17AM

was the constant bugs... that were plague... browser. Changing your... for InternetExplorer...internet browser souk. There...

15. pcsapps  |  my website   |   Thu Dec 01, 2016 @ 12:03AM

Kik Messanger is already one of the most popular social messenger apps. you also can get kik for pc platform using
You may also like get -

16. Thomas  |  my website   |   Sat Apr 22, 2017 @ 01:52PM

Nice post thanks for sharing this amazing article with us. I have shared best music downloaders for you.

Free Music Downloads:

17. earn to die  |  my website   |   Thu Aug 03, 2017 @ 09:52PM

This is great websites, I visited some of them but I didn't know that Google offers free games.And this is I play free flash games in this websites.

18. Guns of boom hack   |  my website   |   Fri Sep 29, 2017 @ 11:13AM

how to get unlimited gunbucks and gold in guns of boom hack

20. Steam  |  my website   |   Tue Nov 28, 2017 @ 08:45AM

Today we identification the good site around category. This is exactly quick very useful, just about all what you really need to do is usually to read and even exploit almost all info. We have been very happy to give you good quality and actually unique factors

22. merchantcircle  |  my website   |   Tue Dec 19, 2017 @ 01:25AM

Well done! You really write it very well, and hard work can be seen by reading the post itself.
Read my Blog :

23. OGYouTube  |  my website   |   Wed Jan 31, 2018 @ 07:36AM
24. SummitBold  |  my website   |   Fri Mar 23, 2018 @ 02:03PM

Awesome post! Like your idea.

25. AdolphSBieker  |  my website   |   Fri Mar 30, 2018 @ 12:03AM

How to Stream VLC to Chromecast: An Step-by-Step Guide to Casting from VLC to Chromecast!

26. JohnFGlenn  |  my website   |   Fri Mar 30, 2018 @ 05:28AM

Rooting gives you the root access to your android phone. We are drafting this post about Root Genius apk.

27. letoyezer   |   Wed May 30, 2018 @ 05:03PM

The other reason for conducting the survey is because of increased competition and to keep their existing customers rather than allocating the new customers.

28. Nicole John  |  my website   |   Mon Jun 18, 2018 @ 03:40AM

Visit These Links:

29. Nicole John  |  my website   |   Mon Jun 18, 2018 @ 03:41AM

Visit Links:

30. twinkal   |   Mon Jun 25, 2018 @ 06:23AM

Very useful stuff here you describe

31. ergt`````  |  my website   |   Sat Jul 07, 2018 @ 05:05AM


powered by Doodlekit™ Free Website Builder