Savvy B2B Marketing

Here's a roundup of this week's thought-provoking posts to get your weekend started. Enjoy!

~ The Savvy Sisters

How to Use Cliffhangers in B2B Marketing Content by @ardath421

Ardath Albee teaches us how to keep readers engaged by putting content out in stages

Podcast on Blog Community Philosophy - by @markwschaefer

Go behind the scenes of the popular blog {grow}. This BlogTalk Radio broadcast features Mark W. Schaefer interviewed by Trey Pennington. Worthwhile insights presented by two really nice guys.

11 Things Bette Davis Had to Say About Social Media ... Kinduv - by @thebrandbbuilder

I am now officially smitten with Olivier Blanchard. His super smart posts on social ROI have always been a favorite read, but now the guy has found a way to teach relevant social media lessons through the voice of the one and only, Bette Davis. Did I mention he also cooks? Swoon.

How to Start a Movement - by @rohitbhargava

I loved the crazy, shirtless dancing guy video the first time I saw it. Thanks to Rohit for tipping me off to this complementary video Derek Sivers delivered at TED - extracting some important lessons on leadership and movements from crazy, shirtless dancing guy.

How to Build Emotional Engagement in B2B Marketing - by @ckochster

Non-fluffy post about how to make those emotional connections even when you're talking about "dry" technology topics. Make sure to check out the comments as well - helpful examples from readers abound.

Over One-Third of Americans Will Not Purchase a Brand Because of a Distasteful Advertisement - @AdweekDotCom and Harris Interactive

Harris Polls new poll conducted in February of 2010 looking at what role dislike of ads plays in a purchase decisions.

The B2B Marketers Guide To A Brilliant Video Strategy - by @talmadge via @b2bbloggers

If you are thinking about adding video to your content mix, check out these 8 tips from Talmadge Boyd.

7 Content Marketing Tips from Five Guys Burgers and Fries - by @juntajoe

This is one of the those posts that stayed with me. Joe Pulizzi shares his inspirations for content marketing based on the business model of Five Guys Burgers and Fries. Sound advice.