Savvy B2B Marketing

With the holiday weekend nearly upon us in the US, it's a good time to take inventory and contemplate life's riches. Along those lines, we've found some gems to share with you from the blogosphere. Enjoy!

17 Examples of Great Presentation Design - by @kbodnar32 via @hubspot

Are you planning a presentation? Check out this 17 examples for some inspiration.

What I Learned About Networking When I Asked a Stranger for a Kidney - by @lisapetrilli

This compelling story from Lisa Petrilli puts in perspective the importance of asking for help in the business world.

7 Essential SEO Tips for Small Businesses - by @TopRank

The world of SEO can feel overwhelming. Here are 7 good ideas from the TopRank blog.

Living in the Past = Working in the Past; How Not to get Brandjacked Like BP Global - by @thebrandbuilder

Olivier Blanchard walks us through what's been happening with BP's social identity in the wake of the terrible crisis in the Gulf.

How Facebook's Privacy Disaster Will Change B2B Marketing - by @ckochster

Insightful post that challenges B2B marketers to "ask for a relationship, not information." After all, isn't that what you really want?

eBook: A New Media Roadmap for Creating a Social Media Strategy - by @TobyDiva Based on "Twitter interviews with 40 of the smartest people working in social media," this free eBook covers topics from strategy and the "why" of social media to tactical considerations around podcasting, blogger relations, etc. I can't say I've read it cover to cover (yet!), but there's an impressive list of contributors, and I look forward to reading their insights.

The Key to Social Media Mastery - by @markwschaefer

Are you Social Sue or Social Sam? Mark W. Schaefer talks about mindset as an important factor social success ... perhaps even the determining factor.

Editorial strategy: Why do B2B customers need your information? - by @robleavitt via @DigitalMarketing

Rob Leavitt challenges marketers to stop committing "random acts of content."

Do I Really Need a Content Strategy? by @BarbraGago via @ConnectdMarkter

Nicely complementing Rob Leavitt's post above, Barbra's post lays out the reasons and steps for developing a content roadmap.

How to Use Information Design to Improve Content Marketing by @soloportfolio via @junta42

Clare McDermott offers great tips for using information design and graphic design to differentiate your content portfolio.

Why B2B Blogs Aren't Achieving SEO Success by @GalenDY

This really useful post from Galen De Young provides six things you can do to improve the SEO of your blog.