Savvy Week in Review - June 11th

Savvy Week in Review - June 11th
Savvy Sisters @savvy_b2b - Fri Jun 11, 2010 @ 03:16AM
Comments: 25

Hey. How the heck are you.? Can I get you a cup of coffee? Ahhh ... you've already had one and one's your limit. I understand. No worries, we've got something better than caffeine - some tasty blog posts by our favorite savvy marketers.

This week we've got tips on walking the talk, being transparent (yes, that's a good thing), and going viral (or not). We've got the down-low on marketing to your customers (the ones you already have) and some insights on circumventing traditional media and still getting to be a big player in the conversation.

Enjoy and have a great weekend. We'll see you on Monday!





18 Ways to Walk the Talk on Content - by @ConversationAge
Not sure how to create content that addresses the needs of your prospects and customers? Valeria Maltoni offers lots of ideas.

How to Kick-Start Your Viral Marketing Campaign - by @predictivemktng
Want to tap into word of mouth? Bob Hodgson walks us through his fascinating analysis of what makes someone influential on Twitter.

Marketing to Customers: The Continuum for Content Marketing - by @ardath421 via @Focus_Marketing
Ardath Albee offers marketers concrete steps to help ensure they don't overlook the content needs of their hard-won customers.

Real-time blog post gets Eloqua CEO tons of B2B ink - by @dmscott
David Meerman Scott shows us how blog posts can be used to bypass traditional media -- and position your company as part of a larger online discussion.

Want to Go "Viral" - Think Again - by @markwschaefer
In this post, Mark recounts what happened when he roasted popular guy around the Social scene, Guy Kawasaki and shares the lessons he learned about the difference between viral and value.

How Writing "Content Time Bombs" Can Double Your Blog Traffic - by @rohitbhargava
Actionable post about how to create traffic-boosting, evergreen content that will bring you targeted traffic for the long haul.

A Must-See Social Media Video: Social Media Ammunition - by @juntajoe
I'm a sucker for these. There's something about all those sky-high stats that makes me just a little giddy. Still, hype aside, there are some powerful tidbits of info here if you've got a boss who's afraid to get her feet wet in the social scene.

Brogan to B2B Marketers - I See You at BMA Engage 2010 - by @martinehunter
Martine Hunter of MLT Creative shares her thoughts about Chris Brogan's keynote at the BMA Engage conference in Chicago. Seems he scrapped his original presentation and went with one he whipped together using a Sharpie and his digital camera. Way to go, Chris.

Transparency in 2012 - by @scottgould
UK social dude Scott Gould exposes a nasty comment deleting incident with The Telegraph in which he was the "deletee." Based on this experience and the recent Starbucks debacle, Scott provides some valuable advice for brands who want to live up to being "transparent" in their social forays.

Comments: 25


1. Mark William Schaefer  |  my website   |   Fri Jun 11, 2010 @ 04:22AM

Thanks for your kindness. It is always a highlight to be included in your excellent round-up. I love seeing these other great posts and learning about new authors!

2. Jamie Wallace  |  my website   |   Fri Jun 11, 2010 @ 05:46AM

@Mark - Our pleasure. You know, don't you, that you're something of an honorary Savvy Sister, right? It's not quite as distinguished as an honorary degree, but we have much better nights out. ;)

3. Scott Gould  |  my website   |   Sat Jun 12, 2010 @ 11:26PM

Hey Jamie

Thanks for the link, really glad you found some value in the post!

Have a great Sunday,


4. Joe Pulizzi  |  my website   |   Mon Jun 14, 2010 @ 02:34AM

Hey sisters...thanks for the shout out. I'm a sucker for videos like those as well.

5. Jamie Wallace  |  my website   |   Mon Jun 14, 2010 @ 06:43AM

@Scott - Thought it raised some really interesting questions that brands need to think about before they find themselves in the middle of a bad situation. Thanks!

@Joe - Yep. Nothing like cheering for the home team. ;)

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