Savvy Week in Review - July 2
Friday again? How'd that happen?
We don't know about you, but seems like time flies a whole lot faster during the summer months. We can hardly believe that it's already JULY!
Anyway, as always, our bloggy friends have served up a hearty meal of B2B goodness & we're happy to bring you our favorite picks of the week.
Enjoy, and - for those of you in the U.S. - have a very happy, festive, and safe fourth!
Do People Know Your Story? - by @ducttape
Post includes a list of great questions that will help you frame your story.
EMail Testing 101 - Landing Page Design - by @jepc on @connectdMarkter
Quick overview of why to test landing pages, how to optimize them, and how to test them.
More Notes on Taglines - by Julie Gelleri via @copygeniusgirl
Taglines are an important part of branding - maybe even more important than the brand name itself. This post provides in-depth analysis of a great tagline so you understand why it works as well as it does.
A Campaign in a Day - an Account of The Great Content Marketing Experiment - by @basebot
Here's the recap (PDF) of the Base One content marketing experiment which involved trying to get 1,000 clicks on a piece of content in a 24-hr window. Good insights that can be applied to any content-based social campaign.
I Thought I Liked This Site, Boy Was I Wrong - by Kristina Halvorson via @braintraffic
Great case for usability across a diverse range of potential site visitors along with some interesting discussion in the comments section.
How To Effectively Manage the Content Marketing Process - by @juntajoe
It can be daunting to know where to begin with content marketing. Joe Pulizzi walks marketers through the steps for getting a project off the ground.
6 Ways to Kill Your Marketing Career - by @adankleinberg via @imediatweet
Great reminders from Adam Kleinberg on how to be successful at marketing.
Unclutter Your B2B Solcial Media Sources - by @jeffreylcohen via @smb2b
Feeling information overload? Some simple suggestions from Jeffrey Cohen on how unclutter email, Twitter, LinkedIn and RSS so you can focus on what's most important to you.
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