Savvy B2B Marketing

Looking forward to the weekend? So are we! And if you're looking for some good reads during your downtime, we highly recommend you check out these posts. Enjoy!

Take 5 Minutes to Understand How Google Search Works - by @newtbarrett

Sometimes a picture is worth more than a thousand words. Get the Big Picture view of how google decides page rank.

How to Discover Your Competitors Most Shared Content - by @garrettfrench via @junta42

Come on, you know you want to know and a little snooping never killed anyone ... especially not a marketer.

The Force that Powers Persuasive Copy (and Three Ways to Intensify It) - by @copyblogger

Starting with the ancient Greeks and ending with Han Solo, this post walks you through they why and how of making emotional connections in your copy. Yes, even in B2B.

Why Your Company May Not Need Social Media - by @markwschaefer

This week, Mark explains social media using cinnamon buns. No, really, he does. And it's a really good explanation that uses four case studies (all involving baked goods) to clearly illustrate why some businesses just aren't a fit for the social scene. (Hang on, I'm feeling a little hungry ... be right back).

A simple B2B marketing framework for strategy and tactics by @HolgerSchulze

It's not easy figuring out your marketing game plan. That's why I love this post offering a well-considered blueprint to help marketers plan their marketing strategy and tactics in the context of the customer’s buying process.

Content Curation: Engage Your Customers in Three Simple Steps by @TweetsFromPawan via @MarketingProfs

Overwhelmed by all the content you need to create? Pawan Deshpande of HiveFire shares an efficient way to engage prospects and customers with content.

B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard? by @abneedles

Once again, Adam Needles helps us see the big picture when it comes to content marketing and where it's headed.