The Savvy Sisters are literally and figuratively taking a road trip over the next two months! Between now and Labor Day we will be serving up some classic Savvy posts by subject area for your reading pleasure. This will allow us to highlight some older posts before we met many of you on the blog and twitter super highway. It will also allow us some much needed summer time fun with our families as we each go off-line and off-road to embrace the wonders of the non B2B world.
We will be back with our stuffed suitcases overflowing with original posts after Labor Day. In the mean time enjoy these nuggets on Content Marketing. They are best read on an iPad while poolside. Trust us we know!
A 7-Step Plan for Getting Started with Content Marketing
As the title of the post suggest, here is a good roadmap to get started with content marketing.
Buyer Personas: How to Deliver Relevant Content to B2B Buyers
One of the first steps in any content marketing plan? Know your buyer and create a persona. Here are one approach to doing just that.
3 Keys to a Winning Call to Action
Every piece of content you write should have a call to action (does it?). If you aren’t sure what your next step should be, consider these three ideas.
Is Less Content Better? 5 Steps to Simplify B2B Marketing Content
This may sound counter-intuitive, but If you want to make a good impression, make your website easier to use for your reader and make your life easier, consider scaling back on the content you offer.
5 Ways to Repackage Your Best B2B Content
All marketers want to get more use from the content they already have. Here are just 5 suggestions to do just that.
To Require Registration or Not to Require Registration, That is the Question
It’s a question that always comes up - should you put your content behind a registration wall that captures prospects’ contact info. The answer can vary depending on the situation, but in most cases, it’s a big ...
Successful Social Content in 3 Words
Content marketing and the social Web go hand in hand. To create socially successful content, you’ve got to keep these three key words in mind.
How Much B2B Content is Enough?
Admit it: this is a question you have probably asked. Here’s a great way to think about how much content you really need.
How to Squeeze the Most Life from Your Content
Here are some great stats on the shelf-life of some content types - and ideas on how to create more using what you already have.