Savvy B2B Marketing

Well it is Tuesday again and time for another roadtrip down the Savvy backroads for a look back at some posts that make us infamous as Lead Generation gurus.

Follow the advice in these posts to avoid orange barrel road blocks and billboard spam that can be so frustrating in Lead Gen. Pack a picnic lunch this week and hit a rest stop along the way as you reflect on the power of marketing in B2B Lead Gen.

Eight Things Your Prospects Wish You Knew
If you can master these (pretty obvious yet good to be reminded of) keys, your content will be more targeted, your promotions better received, and your connections more meaningful

Easy Money in 5 Simple Steps
You’ve got some warm leads staring you right in the face. Do you know how to reach and convert them? It’s easier than you might think.

Don’t Get Lost in the Crowd at Your Next Trade Show
How to make your next trade show a lead generation success!

Mama Nature’s Marketing Tips: Stop Trying to Impress the Wrong Species
No, really, please stop. It’s embarassing and you’re never going to land those leads. Trust me. They just aren’t that into you.

If you write it they will come? Not necessarily
A tight economy means you need more focused marketing efforts. White papers are powerful lead generation tools with an attractive cost-benefit ratio. How to get one written that get results.

3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Leads
You have created the perfect white paper. But you can’t drive leads or close sales if your target market doesn’t notice it. Luckily, grabbing your prospect’s attention is as easy as spending some focused energy on your title.

When Sales is from Mars and Marketing is from Venus
What’s with the disconnect between sales and marketing, and what can YOU do about it? Answering this question will send lead generation through the roof.