Savvy Roadtrip - Writing Tips
Good golly is it Tuesday already?!? And now did it ever get to be the second week in August? The calendar must be true since my poor thermometer has been stuck at 100+ for the last week.
So the Savvy Roadtrip crew suggests you unfold your map or pan out on your GPS depending on how old school you are and look for the closest patch of blue water. Once you have identified your target, aim your navigation in that direction and jump in. Don't forget your sunblock and a copy of the blog posts below to help you quickly catch up on work when they find out you have been pool side!
Are You Making the Hyperbole Mistake
Sometimes too much is just too much. Be careful that your marketing isn’t becoming unbelievable.
10 Things Fashion Can Teach Us About Marketing
What do stilettos and catwalks have to do with your marketing? You may think not much, unless you’re working in haute couture. You’d be wrong. Think about these fashion do’s and don’ts when crafting your content and you’ll look like a million bucks.
Secret Recipe for Powerful Marketing Focus
Simplify, simplify, simplify. When you can get your pitch down to 90 seconds or less, you’ve got it. Here are a few tips to do just that with laser focus that will get your prospect’s attention.
Getting the Most Out of Joe Expert
Nailing your subject matter expert interview so you get the content you need as quickly and effectively as possible
Are You Scaring Your Customers? Reframe Your Messaging for Bigger Impact.
As marketers, we all “know” that you need to lead with the pain. But giving prospects something to aspire to (instead of something to shrink away from) can be a refreshing change that grabs their attention and wins their business.
Creative Briefs: Never Start a Project Without One
Make sure you and your client are on the same page before you put pen to paper. A step-by-step guide to creating a winning creative brief.
Win Free Sex! – Taking a Tip from the Tabloids
What the news rags can teach savvy marketers about grabbing -- and keeping -- their prospects’ attention.
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