Happy Friday, everyone! There never seems to be a lack of inspiration coming from the blogosphere. We hope you enjoy some of our favorite picks from the week.
Stats: B2B Highly Engaged in Social Media - by @BBC_Creativity
Belgium agency BBC shared this post via a comment on the Savvy blog and we loved the video about B2B social stats. We don't want to beat a dead horse, but if you're not getting social you might want to think about that decision.
How Much Should Brands Pay for Content Marketing? - by @juntajoe
Although a bit older, we loved this post from Junta42's Joe Pulizzi where he riffs on our own Kate Waddell's "Pay Peanuts Get Monkeys" blog post. Great follow up about the looking at the content marketing as a cradle-to-grave strategy rather than a transactional medium.
6 PR Myths Smart Marketers Must Douse - by @dorothycrenshaw via @MENGonline
This line says it all: "Marketers in particular understand and appreciate what PR brings to the table. Except when they don't." Good read for anyone in marketing.
Start at Status Quo to Create Buyer' Momentum - by @ardath421
If you have ever thought that your audience was aware of an issue and your marketing did not need to address it, read this smart post by Ardath Albee.
4 Principles Of Conversion Content Marketing - by @chiefmartec via @sengineland
Love content marketing? Then you'll really love conversion content marketing.
The Decision Before the Decision - by Seth Godin
It's been a while since we've shared some Seth. This is a good one. 30 seconds to read, but a lifetime of potential change.
5 Ways the Intern Trumps You at Social Media - by @LisaBarone
It's true. Though you've heard from everyone and his mother that you should never put your social media in the hands of an intern, there are some things you can learn from those interpid grunts of the marketing industry.
10 Social Media and Technology Trends to Watch - by @markwschaefer
From crowd-sourcing to Big Data to doing good, this list covers a lot of territory and just might inspire your next Big Idea.
Why Do So Many Companies Suck at Social Media - @shellykramer riffs on Lee Odden's post on @toprank
Lee Odden's original post is from last week, but we found it through the V3 blog and just love Michelle Lamar's addition of the great cartoon and editorial.
An Aesthetic Design That Produced 189% More Leads - by @mktgexperiments
Sometimes a picture is worth a thousand words. Check this great before and after and see what we're talking about.
The Sales Team as a Content Testing Crucible - by @stevewoods
Steve Woods gives guidance on how to use your sales team as a focus group for your content.