Savvy B2B Marketing

One of our favorite things about Savvy B2B is all the guest posts we get to feature from some of our favorite marketers. We also have fun writing for other blogs. Here are a few of the original posts we’ve contributed to the blogosphere this month.

3 Ways to Handle the Unpredictable Behavior of a B2B Buyer

Source: MarketingProfs Daily Fix Blog

As is often the case with Michele, she finds inspiration for B2B marketing from her toddler daughter. Here she compares how her daughter is similar to the unpredictable B2B buyer – and what you can do to deal with these frustrations.

How to Put Together an Editorial Calendar for Content Marketing

Source: The Content Marketing Institute

Michele provides some guidance on what should be included in your editorial calendar for content marketing. While it’s important to track the basics, she lays out a plan to use your calendar to help you see connections in your content to get ideas on how you can repurpose what you have and what you are planning. In addition, she suggests things that you should track to make sure key information for things such as SEO and conversion.

Content Marketing Group Therapy: What Suggestions Do You Have for this eNewsletter?

Source: The Content Marketing Institute

The comments of this post are what make it worthwhile. Check out the ideas from other marketers on how to improve this eNewsletter – and add your suggestions!

How to Establish a Solid Marketing Foundation

Source: Rocket Watcher

In their rush to go to market, many start-ups fail to strategically address their content requirements. As a result, they struggle to nurture prospects throughout a buying process that can extend for many months. Stephanie offers step-by-step guidance and tips to help start-ups market their offering and engage prospects throughout the buying cycle.

The Writer's Platform – Part 3

Source: Live to Write – Write to Live

In part 3 of a 4-part series, Jamie presents the "360 degree marketing plan" and describes what it is, where it lives, and how all the pieces work together in beautiful harmony.

Writers' Platform – Part 4: 4 Key Elements to Using it Wisely

Source: Live to Write – Write to Live

Jamie shares four important concepts that can make or break your writer’s platform.

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