Savvy B2B Marketing - Latest Blog Comments

A 7-Step Plan for Getting Started with Content Marketing - John White

Thu, 11 Mar 2010 08:53:43 -0600

Don't forget about giving your readers ways to interact with and move that content, either on your blog, as you've done here, or through other social media channels.

A Platform for Syndicating B2B Content to Partners - Rick

Tue, 09 Mar 2010 08:38:36 -0600

This is a great way of using resources I already have. Digital marketing collateral (check!), a large partner / reseller / VAR / solution provider base (check!) – count me in.

Thanks for the great post!

“Pardon Me, Your Brand is Leaking” – 3 Ways to Fix It - Vinod Srinivas

Mon, 08 Mar 2010 14:52:49 -0600

Very true, at the end of the day, it's not how loud your voice is and how many people can hear you, but how convincing it is to the people that matter. Cheers!.

“Pardon Me, Your Brand is Leaking” – 3 Ways to Fix It - John White

Mon, 08 Mar 2010 11:16:36 -0600

Vinod: Many people who spread themselves too thin think that the only downside is that they spend 16 hours/day going from one channel to another. My point is that the slippage in the branding is a less conspicuous yet equally vexing problem.
-John

“Pardon Me, Your Brand is Leaking” – 3 Ways to Fix It - Vinod Srinivas

Mon, 08 Mar 2010 10:36:09 -0600

An illuminating post, John. I think your ideas on plugging those leaks are great. What I especially liked about your post is your idea on spreading it too thin in the online world. I've seen a lot of people going wrong with that point without realising it, and scratching their heads wondering where they went wrong! You've got a lot of great ideas in here.

Who says B2B is boring! - Nancy Phelps

Sun, 07 Mar 2010 19:02:16 -0600

I don't think there is a single marketer left on the planet who doesn't realize the power of web video. However, I've seen several DIY video marketers let themselves down with poor execution. Many would do well to invest in a <a href="web link calculator</a> for starters. Doing so will make sure you retain visual quality but don't make viewers wait for your video to buffer in download.

Kickass Webinar Content in 3 Steps - Jamie Wallace

Thu, 04 Mar 2010 14:38:27 -0600

Thanks, Craig. Glad to be of help!

Kickass Webinar Content in 3 Steps - Craig Lindberg

Wed, 03 Mar 2010 17:04:58 -0600

you nailed it Jamie. Great points and I'm saving as checklist so the bases are all covered. Thanks!

How Buyer Personas Shape White Papers - Stephanie Tilton

Wed, 03 Mar 2010 14:42:42 -0600

John - I find it's a mixed bag when it comes to marketers developing and using buyer personas. While I think that time constraints and poor habits play their part in this gap, I also believe that many marketers don't know how to go about the process of developing a persona -- or understand the real value of doing so. I touched upon that in my last post on personas, in case you're interested: web link That's largely what prompted me to write this post -- hoping it would help marketers understand how applying a persona can lead to better results from their content-development efforts.

Thanks for sharing your experiences!

Best,
Stephanie

How Buyer Personas Shape White Papers - John White

Wed, 03 Mar 2010 09:53:52 -0600

Stephanie: I like the way you framed this as a story about an HR manager with problems to solve.

You've probably found that most clients don't devote the requisite time to building out a buyer persona, at least not for the content they produce. When I ask about the ideal reader for a paper, I usually get a vertical industry and a question the paper should address, and if I'm lucky a messaging platform. But it doesn't go deeper than that.

Interesting fact you cite on problem-keywords vs. solution-keywords.

John

Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW - Wholesale Pages

Wed, 03 Mar 2010 00:55:39 -0600

Online marketing has become very important because it includes most of the key areas that marketers need to address while selling and advertising online. Here three cheap marketing strategies are well defined. I am 100% agree with this article.

3 Fantastic B2B Marketing Videos and Why They’re Successful - Nancy Phelps

Tue, 02 Mar 2010 21:21:12 -0600

One aspect B2B marketers getting into web video need to pay attention to is <a href="web link bitrate</a>. I see videos deployed that have either been rendered at too low a bitrate (which affects visual quality), or too high a bitrate, making their viewers wait while the huge video buffers in download.

How Buyer Personas Shape White Papers - Stephanie Tilton

Tue, 02 Mar 2010 12:39:47 -0600

Doug - Glad you liked the post!

Tony - Thanks for stopping by and sharing your thoughts!

How Buyer Personas Shape White Papers - Tony Zambito

Tue, 02 Mar 2010 11:06:29 -0600

Stephanie,

Great article! It is important to align with the buying process as mentioned. Having an understanding of the goals a buyer has at this stage is critical for the writing of a white paper. Can you address them? Can you speak their language? Can you inform them? All very important questions. I like your focus on format. An often overlooked aspect of white papers.

Tony Zambito

How Buyer Personas Shape White Papers - Doug Kessler

Tue, 02 Mar 2010 09:11:45 -0600

Excellent post. As a writer, I try to have a real person in mind before starting anything. This shows why and how to put it into action.

Are You Backing Up Your Social Data? - Jamie Wallace

Sun, 28 Feb 2010 17:09:25 -0600

@John - You've got that right! Backup always seems to be a challenge - seems like there's a big opening in the market for the right tech wiz. ;) Thanks for taking the time to leave a comment, and for giving me my new word for the day - "toscin." :)

Savvy Week in Review: February 19 - Andrew Davis

Sun, 28 Feb 2010 09:56:25 -0600

Hey Savvy,
Thanks so much for including Brad's great article about building a real online strategy. We're honored to see you reading and referencing our work.
Thanks!

How to Think Through the B2B Marketing Registration Process - Seamus Walsh

Sat, 27 Feb 2010 04:07:45 -0600

Michelle, registration was required on the first test. everything else was the same. I like your "newness theory" that could of had an impact.

Since our microsite, web link was new, our our goal for the experiment was eyeballs to attain the number one spot in Google organic search. We did not track conversions to revenue at that time.

Aside from that initial $2,000 advertising budget 100% our our business now comes from organic search or word of mouth, an easy metric because we have not advertised since that test.

Are You Backing Up Your Social Data? - John White

Thu, 25 Feb 2010 23:36:45 -0600

I spent several years working for a storage software company and have always been impressed that NOBODY has managed to make backup easy, let alone appealing. Iomega has come as close as anybody, but we still ignore the fact that we store our data at the pleasure of spinning silicon.

The ice is even thinner when we don't own that silicon, and when it's in a cloud.

This is a valuable wake-up call. Thanks for sounding the tocsin.

Are You Backing Up Your Social Data? - Jamie Wallace

Thu, 25 Feb 2010 19:41:27 -0600

@Stephanie - Thanks - I'm doing the same!

@Mike - Oddly, that didn't show up in any of my searches, but thanks for the addition!