The Team

Blogger Bios

Kate  

Kate Headen Waddell

With an MBA in marketing and over ten years of experience writing B2B marketing communications, Kate understands how to deliver powerful business  communications that speak directly to your potential customers. She works to transform the intense  insider knowledge you have about your company into elegant, in-depth communications that invite customers into your inner circle.

Kate is a skilled writer with a technical background and real  marketing savvy; a marriage of left and right brain that is best described as "Silicon Valley meets Madison Avenue." 

Kate specializes in creating winning white papers, web copy, case studies, sales kits and other marketing communications. She primarily works for companies in the high-tech, financial, engineering, legal and other “smart” industries. Kate also offers design services so that clients can enjoy complete, turnkey collateral production from one source.

Contact Kate to find out how outsourcing collateral development to a marketing professional can take your business communications to the next level.

Email: kate@kateheaden.com
Online portfolio: www.kateheaden.com
Twitter:  http://twitter.com/KateHeaden

See all of Kate's posts on Savvy B2B Marketing.

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Michele  

Michele Linn

Michele is a B2B marketing consultant and writer specializing in creating content that is focused specifically on your ideal buyer, such as websites, white papers, eBooks and case studies.

Before starting her business, Michele worked in the software industry for over ten years, first as a technical writer and then as a marketing manager. During this time, she crafted product strategy, wrote content and executed marketing programs targeted at Fortune 1000 companies. More importantly, she learned how marketing managers think and what they need. Her business is now devoted to making the job of B2B marketers easier by producing effective content and providing insights on how they can market it. Creating buyer-focused content is her passion.

In addition to her corporate experience, Michele has a BA focused in English and technical communications and an MBA in marketing.

Want to learn how to create B2B marketing communications that specifically address your ideal buyer? Contact Michele for a free consultation.

Email: michele@linncommunications.com
Twitter: http://twitter.com/michelelinn
Website: http://www.linncommunications.com/

See all of Michele's posts on Savvy B2B Marketing.

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Heather  

Heather Rubesch

After years of working inside sales and business development organizations, Heather has gathered a tactical perspective on marketing communications.  She specializes in working with clients to establish their marketing plan and implement those goals.

Heather is a natural connector and she puts her vast business network to work for her clients.  She believes that any successful strategic plan can benefit from a fresh outside perspective.  She continuously strives to bring that to every client she works with.

Some of her most successful projects have involved working with clients to hone their value propositions, adapt their business to new vertical markets and performing competitive analysis.  She has years of experience in business process analysis, research and marketing communications.  Her approach is to produce innovative, thoughtful and complete concepts with a flare that engages your customer or prospect. 

Contact Heather if you want to influence executives in your favor and improve your place as thought leaders and trusted advisors in your market.

Email: heather@idea2paper.com
Website: www.idea2paper.com

See all of Heather's posts on Savvy B2B Marketing.

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Wendy Thomas  

Wendy Thomas

Wendy Thomas is the founder of Wildcat Learning Solutions, a consulting company dedicated to addressing business training and educational challenges. She also runs a freelancing business specializing in promotional material, interviews, and articles.

Before establishing Wildcat Learning Solutions, Wendy spent over 20 years as a Technical Writer, Course Developer, and eventually Instructional Designer for Digital Equipment Corporation, Compaq, and Hewlett Packard.

In addition to her Instructional Design and technical writing expertise, Wendy is a Journalist writing for various regional newspapers and magazines. She currently writes a weekly column: Simple Thrift for the Nashua Telegraph and a blog Simple Thrift where she chronicles how to stay on a budget with all those kids.

Wendy has taught Graduate and Undergraduate classes in Technical Writing and Instructional Design at Rivier College, Nashua, NH and frequently gives training presentations to small businesses and hi-tech companies.

Contact Wendy for information on business training needs, presentations, or promotional documentation.

Email: wethomas@gmail.com
Twitter: www.twitter.com/WendyENThomas
Blog: www.simplethrift.wordpress.com
Simple Thrift column: http://www.nashuatelegraph.com/apps/pbcs.dll/section?category=COLUMNISTS65

See all of Wendy's posts on Savvy B2B Marketing.

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Stephanie  

Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Drawing upon nearly 20 years in the world of B2B marketing, she helps technology companies devise winning content strategies.

Stephanie's finely honed project management and interviewing skills enable her to solve clients' workload and time-crunch problems – and quickly produce powerful marketing tools. Harnessing her unique blend of technical knowledge, marketing savvy, and writing skills, Stephanie has crafted hundreds of content assets -- including nearly 150 white papers and case studies -- for leading brands including Akamai Technologies, EMC, Macromedia, Novell, SAP, and Symantec.

Stephanie's best-practice marketing articles have appeared in productmarketing.com magazine, and on sites such as the American Marketing Association, BNET, eZineArticles, and SalesVantage.

To find out more about how she can help you produce content that engages prospects throughout the buying cycle, and nurtures long-term customer relationships:

Email: stilton@tentonmarketing.com
Twitter: http://twitter.com/StephanieTilton
Web site: http://www.tentonmarketing.com

See all of Stephanie's posts on Savvy B2B Marketing.

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Jamie Wallace

Jamie Wallace has built her business by solving her clients’ problems cost-effectively and with good humor. With over fifteen years of experience in marketing, advertising, and Web development, she wields a versatile set of skills.

As a writer, Jamie employs her interpersonal, investigative, organizational, and narrative skills to deliver copy that is well researched and carefully tailored to the target audience. Her experience covers a wide variety of materials for B2B and B2C including branding concepts, Web content, newsletters, white papers, and corporate blogs. She is also well-versed in the tenets of social media strategy and execution.

Interested in more details or a free consultation? Drop an email or a tweet.

Website: http://www.suddenlymarketing.com

Email: jamie@suddenlymarketing.com
LinkedIn: http://www.linkedin.com/in/jamielee
Twitter: http://www.twitter.com/suddenlyjamie

See all of Jamie's posts on Savvy B2B Marketing.

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