eBooks
The latest thing in content marketing, Ebooks offer a sophisticated, and often entertaining, way to engage readers and educate both your peers and potential clients. This list represents the cream of the crop - with a title from our own Stephanie Tilton as the cherry on top.
5 Steps to a White Paper that Pulls in the Perfect Prospect - by Stephanie Tilton
8 Steps to Get Sales & Marketing Cranking in Unison - by Stephanie Tilton
Making Your Case: Everything You and Your Colleagues Need to WriteCompelling, Lead-generating Case Studies - by Jonathan Kranz
The B2B Content Marketing Workbook - by Doug Kessler * Registration is required
The eBook eBook: How to Turn Your Expertise into Magnetic Marketing Material - by Jonathan Kranz
6 Marketing Gotchas CEOs Can Avoid - by Rebekah Donaldson * Registration is required
Email Marketing Best Practices - by Galen De Young (*Registration is required for entire book)
It's Not About You Anymore, P.S. It Never Was - by Rebel Brown
Seven Infectious Diseases of B2B Marketing - and Their Cures - Kathryn Roy
The New Rules of Outsourcing B2B Marketing - by Rebekah Donaldson
The New Rules of Sales Enablement: How to Stop Sabotaging Your Sales Teams and Start Empowering Them for Success - by Jeff Ernst
Business-to-Business Lead Generation Tactics: A Recipe for Success - by Mac McIntosh
Fishing Where The Fish Are-Luring Customers With B2B E-mail Marketing - by Chris Charlwood
New Rules of PR: How to create a press release strategy for reaching buyers directly - by David Meerman Scott
The Gobbledygook Manifesto - by David Meerman Scott
Lose Control of Your Marketing: Why Marketing ROI Measures Lead to Failure - by David Meerman Scott
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free- by David Meerman Scott
Trust Economies: Investigations into the New ROI of the Web - by Chris Brogan and Julien Smith
