Savvy B2B Marketing

Thank you for attending the MarketingProfs presentation, Unleash the Power of Content to Engage Your Prospects. We really appreciate your particiapation!

Below is a link to the presentation, the research and books we referenced and some other useful info.

If you have any questions, don't hesitate to let us know. And, if you found this info useful, consider subscribing to our blog via email or RSS.

A huge thanks to our co-presenters, Amy Black and Pam O'Neal.

Michele Linn
@MicheleLinn
michele@linncommunications.com

Stephanie Tilton
@StephanieTilton
stilton@tentonmarketing.com

Presentation: Unleash the Power of Content to Engage Your Prospects

Content Marketing Strategy:

Overview:

• Technology Vendors May Be Losing Close to 50% of Their Potential Sales Due to Inadequate Online Information
• New Rules of Marketing and PR, David Meerman Scott
• Get Content Get Customers, Joe Pulizzi and Newt Barrett

Step 1: Listen

• Use tools such as Google Alerts, Tweetdeck, Twitter Search, TweetBeep and Google Blog Search
• Beyond Google: How to Find Your Prospects Online (Part 1)
• Beyond Google: How to Find Your Prospects Online (Part 2)
  

Step 2: Develop Buyer Personas

• How Demographics Matter in B2B Tech Adoption (Forrester Blog)
• State of the CIO 2009 report
• Do You Have Any Idea Who You are Talking To?
• Buyer Personas: How to Deliver Relevant Content to B2B Buyers
• Are You Reaching the Right CIO?

Step 3: Map Content to the Buying Cycle

• 2009 Media Consumption Report (TechTarget) - Note: Registration is required.
• How Do You Compare to the Best Content Marketers?
• Are You Giving Your B2B Prospects Too Much Information?

Step 4: Think Like a Publisher

• Save Time and Stress - Blog Editorial Calendar Template

Step 5: Commit to Remarkable Content

• How to Create Remarkable B2B Content
• Is Less Content Better? 5 Steps to Simplify B2B Marketing Content
  

Step 6: Extract Maximum Value From Every Asset

• How to Squeeze the Most Life from Your B2B Content
• 5 Ways to Repackage Your Best B2B Content
• The Dos and Don'ts of B2B Content Reuse

Step 7: Make Your Content Easy to Find, Access and Share

• The CMO's Guide to the Social Landscape
• Eccolo Media 2009 Technology Collateral Survey Report
• B2B Email Marketing Best Practices eBook (Proteus B2B Marketing) Note: Registration is required to download entire eBook
• 5 Ways to Find the Perfect Keywords for Your B2B Content
• Lose Control: Three Reasons Not to Require Registration for Your B2B Content
• You're Asking Too Much From Our Relationship

Step 8: Measure

• Buzzstream
• Google Analytics
• Clicky Web Analytics
• Marketing automation tools
• Sales force automation tools